Privacy policy

Welcome! This website patternbeauty.com (the “Site”) is owned and operated by PATTERN Beauty, LLC, a Delaware limited liability company headquartered in Los Angeles, California ("PATTERN", "we", "our" or "us"). This Privacy Policy describes our privacy practices and applies to your use of this Site, including interactive features, platforms, marketplace, widgets, plug-ins, applications, content, downloads of the Site and other online services that we own and control and that post a link to this Privacy Policy, regardless of how you access or use the Site, whether via personal computers, mobile devices or otherwise (collectively with the Site, the “Service”).

However, this Privacy Policy does not apply to data we receive from third parties, unless we combine such data with Personal Data (defined below) that we have ourselves collected under this Privacy Policy. This Privacy Policy does not apply to our data collection activities offline or otherwise outside of our Service (unless otherwise stated below), and does not govern the data practices of third parties that may interact with our Service.

To the extent we provide you notice on our Service of different or additional privacy policies or practices (e.g., at the point of our collection), those additional terms shall govern such data collection and use. In addition, please review the Service’s Terms and Conditions of Service (https://patternbeauty.com/pages/terms-conditions), which governs your use of the Service.

If you are located in the European Economic Area (“EEA”), it is important you read this Privacy Policy, in particular to Section 8.

By using our Service, you agree to the Terms and Conditions of Service and consent to our Privacy Policy, including the collection, use, sharing and disclosure of your information and data, and other activities as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use this Service.

Information We Collect

We may collect and store information about you in connection with your use of the Service, including any information you transmit to or through the Service. Such information may be collected in three ways: (1) you voluntarily provide information to us, such as by creating an account, or signing up for email alerts, (2) we collect information automatically, such as through tracking tools like browser Cookies, and/or (3) from third parties, such as ad networks or social networks, may provide information to us. Each of these methods is described in more detail below.

Information You Choose to Provide

We may ask you to provide us with certain categories of information, such as: (1) personally identifiable information, which is information that identifies you personally, such as your first and last name, phone number, gender, birth date, credit card, mailing address, username and password, location and email address (“Personal Data”).

The following are some examples in which you may choose to provide Personal Data to us:

When you choose to register for an account to use the Service;
When you purchase something from us or otherwise engage in a transaction with us;
When you contact us for any reason (e.g. through “contact us” forms), including for technical support or customer service; or
When you choose to subscribe to our emails or to receive other information from us.

Information Collected Automatically When You Use Our Service

In addition to any information that you submit to us through the Service, we and our third-party service providers may collect or store certain information automatically (or passively) whenever you visit or otherwise interact with the Service (“Usage Information”). We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”), which may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (each a “Device”). We typically aggregate the data that we collect automatically and use it in statistical form to determine trends among groups of users, rather than using it to identify individuals. To the extent we associate Usage Information with Personal Data that we collect directly from you through the Service, or if the information collected automatically identifies you individually, we will treat it as Personal Data.

The following are examples of Usage Information we may collect:

Your IP address, UDID or other unique identifier (“Device Identifier”). A Device Identifier is a number that is automatically assigned to your Device used to access the Service, and our computers identify your Device by its Device Identifier;
Other Cookies also collect information on your behavior by collecting referring URLS (where our visitors come from, which banners they clicked on and which directed them to our Service), pages accessed, times of visits.
Your Device location.

Information Third Parties Provide About You

We may supplement the information we collect directly from you on our Service with outside records from third parties (e.g., delivered by advertising agencies, analytics providers, etc.) for various purposes, including so that we can deliver the products you have requested, to enhance our ability to serve you, to tailor our content to you, and to offer you opportunities that may be of interest to you.

We collect this information:

when you use a third-party service like Google, or log into the Service via a social media account such as Facebook. For example, social networks may provide us with certain information about you from your profile on their website such as contact information, demographics, and other information you provided to that website such as your photo, user name, and potentially any and all information that you agreed the social network or other party could provide to us.
when you request information from or provide information to third parties. For example, you may be presented with an option on our Service to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it.

Please note, third parties may retain any information used or provided in any such communications or other activities and these third parties’ practices are not subject to our Privacy Policy. For example, if you post content to a third-party service through the Service, that third party service will also receive that content, which will be visible to anyone that has access to it through that third-party service. Further, when you use third-party sites or services, you are using their services and not our services and they, not we, are responsible for their practices or use of their use of your information. You should review the applicable third-party privacy policies before using such third-party tools on our Service.

Tracking Technologies and Use of Cookies

We may use various methods and technologies to collect and store information automatically (“Cookies”) when you use or interact with the Service. This information may be stored or accessed using Cookies that may be downloaded to your personal computer, browser, laptop, tablet, mobile phone or other device (each, a “Device”).

A few of the Cookies include, without limitation, the following (and subsequent technology and methods later developed): Cookies, advertising identifiers (including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID), web beacons, tags, embedded scripts, local shared objects such as HTML5 and Flash (sometimes called "flash cookies"), advertising identifiers (including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID), Browser Fingerprinting, E-Tags and similar technology in connection with your use of the Service, third party websites and mobile applications. For more information about some of these Cookies enter here: https://patternbeauty.com/pages/cookie-policy.

The purposes for which we use Cookies in the Service include:

Processes

Intended to make the Service work in the way you expect. For example, we use a Cookie that tells us whether you have already signed up for an account.

Authentication, Security, & Compliance

Intended to prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we use Cookies to determine if you are logged in and to remember you and your Device and for fraud prevention.

Preferences

Intended to remember information about how you prefer the Service to behave and look. For example, we use a Cookie that tells us information from that provider to facilitate your browsings such as language preferences, or saving the content of your shopping basket or wish list.

Notifications

Intended to allow or prevent notices of information or options that we think could improve your use of the Service. For example, we use a Cookie that stops us from showing you the signup notification if you have already seen it.

Advertising

Intended to make advertising more relevant to users and more valuable to advertisers. For example, such information will allow us to enhance the Service, have a better understanding of the products and services you would prefer, and offer you more personalized communications and/or more personalized content on the Service.

Sharing Content

We may include in the Service the possibility to share content with third parties or to let other persons know you browsed our Service. Such is the case for instance of “Like” and “Share” functionalities offered by social network platforms (“Facebook”, “Twitter”, etc.)

Analytics

Intended to help us understand how users use the Service. For example, we use Cookies for web analytics to measure the web sites activity and determine the areas of the Service which are the most visited, hence improving visibility of our content.

How We Use Your Information

We and our third-party service providers may use your information to:

to process your order, respond to your requests or questions, and manage your complaints: for example, we use your information to process your order and deliver your products. Or, we may use your information to send you information you requested, or to communicate with you about your account or our relationship with you, for example, we may contact you about changes to the Service or about service updates. We may also contact you about feedback or about this Privacy Policy or the Terms and Conditions of Service. In such case, your information is processed to perform the contract we have with you.
improve the Service’s quality, engage in research and analysis relating to the Service, track usage of the Service, and provide feedback to third party advertisers that are listed on the Service. We may use your information to customize your experience with the Service and to tailor our marketing activities to fit your needs and interests as we believe that it is also in our legitimate business interest to better serve you and respond to your needs.
provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Service.
for marketing purposes: we may use your information to contact you, subject to your consent when applicable, about new products and special offers we think you will find valuable.
for security purposes: we may use information to protect PATTERN, you, and our website the Service against fraud, theft or any wrong doing which may affect our activity business operations, as it is our legitimate business interest to ensure the security of our activity online and offline to comply with legal obligations the Service.

Why and When We Share Your Information

We may share non-Personal Data, such as aggregated user statistics, with third parties such as ad networks and content distributors. For example, we may disclose the number of users that have been exposed to, or clicked on, advertisements.

Further, we may share your Device Identifiers with third parties along with data related to you and your activities. We do not share your Personal Data that we have collected directly from you on the Service with third parties for those third parties’ direct marketing purposes unless you have consented (either through an opt-in our opt-out opportunity) at the time you provide your Personal Data.

In addition, we may share the information we have collected about you, including Personal Data, as disclosed at the time you provide your information and as described below (or otherwise in this Privacy Policy) for various purposes, including:

where we have your consent to do so. For example, to provide you with services that you have requested and that we have agreed to provide to you, such as our products, customer services, and third-party social network connectivity;
as reasonably necessary in order to provide the Service to you (for example, by providing your Personal Data to service providers we may use to fulfill your order) or to protect the rights, property, or safety of PATTERN , our users, or others;
as we reasonably believe is permitted by law or regulation or as is necessary to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions of Service and/or any other agreement with you;
with our parent companies and affiliates (“Affiliates”) and/or if there is a sale of the assets of PATTERN or corporate restructuring, or as a result of a change of control of PATTERN or one of its affiliated companies, or in preparation of any of these events. Any third party to which PATTERN transfers of sells PATTERN ' assets will have the right to continue to use the Personal Data and other information that you provide to us in the manner set out in this Privacy Policy;
We also may share certain limited information, such as Device identifiers, with advertisers and other marketing partners for purposes of gauging the effectiveness of advertising and other marketing strategies; and
Third Party Service Providers. We may also share your information with our service providers if necessary to enable them to provide services to us, such as hosting the Service, designing and/or operating the Service’s features, network security, tracking the Service’s activities and analytics, payment processing, marketing of the Service, and enabling us to perform other administrative services and functions. We may also share information from or about you with these third-party providers so that they can perform their services or complete your requests. These third-party providers may share information with us that they obtain from or about you in connection with providing their services or completing your requests. Third-party analytics and other service providers may set and access their own Cookies on your Device and they may otherwise collect or have access to information about you, potentially including Personal Data, about you. We are not responsible for those third-party technologies or activities arising out of them. However, some may offer you certain choices regarding their practices. We are not responsible for the effectiveness of or compliance with any third parties’ opt-out options.

Your Choices

We provide you with choices about whether to provide us with Personal Data and whether it is shared. We generally only ask you for Personal Data that is necessary to provide the service you request. You can choose not to give us the Personal Data we request, as described in the “Information You Choose to Provide” section of this Privacy Policy. However, in some cases, if you decide not to provide the Personal Data we request, to perform a contract or when required by law, you will not be able to receive the product or service you ordered or otherwise register on our Service.

Other examples of your choices include:

If you have elected to receive direct marketing communications from us, you can change your mind at any time by following the opt out link in any marketing communication that is sent to you.
You can browse our Service without providing any Personal Data. We may collect some limited information automatically, as described above.
You may be able to limit our sharing of some of this information through your browser or mobile device settings, as further described below.
You can change your privacy settings on third-party websites, such as social networks, which may stop or limit our receipt of information from those other websites. You also may choose not to use social features we make available on the Service. If you choose to use these features, please keep in mind that any Personal Data you post will be visible to others, such as including your email address in a forum or during a chat.
You may change your browser settings or take other steps to block, manage, or delete Cookies. Not all of our Services currently respond to browser “do not track” signals, so you will need to use your browser settings to effectively manage Cookies. In some cases, blocking or disabling Cookies may cause our Services not to work as intended and some features may not be available.
You can limit interest-based advertising by opting out at www.aboutads.info/choices/ or www.networkadvertising.org/choices/. If you are located in Europe, more information is available at www.youronlinechoices.eu/. Please note that opting out does not prevent the display of all advertisements to you.
You may also be able to reset your mobile advertising identifier or limit ad tracking altogether using the settings in your phone.

You can also amend your choices by sending an email to us as detailed in the “How to Contact Us” section below.

a) Mobile Device Tracking

As of the Effective Date of this policy, Apple and Google offered the owners of devices that use their operating systems (iOS and Android) with options for limiting tracking and targeting in relation to ads. Please note that changing any of these settings does not prevent the display of certain advertisements to you. PATTERN does not control your Device-level opt-out processes and is not responsible for any choices you make through such a mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism.

If you use an Apple device, go here.
If you use an Android device, navigate to the Google Settings page, select Ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
To learn about options for many mobile ad networks, go here.

Transfer of Your Information

To provide our Service, we may transfer information about you to other jurisdictions where we do business. When you use our Service, you acknowledge that we may transfer information about you, including Personal Data, as described in this Privacy Policy.

We will transfer your Personal Data for any of the purposes identified in this policy to our subsidiaries, affiliates, service providers, and business partners that may be located outside of the jurisdiction where you are located. The laws in those jurisdictions may not provide the same level of data protection compared to the laws in your country. However, we will treat your Personal Data as subject to the protections described in this Privacy Policy.

If you are located in the European Union (“EU”) or EEA please see Section 7 for more information regarding transfers of Personal Data from the EU or EEA to locations outside of the EEA.

Additional Information Regarding Individuals in the EEA

Legal basis for processing Personal Data of individuals in the EEA.

We will only use your Personal Data for the purposes for which we collect as outlined below and in Section 3 (How we use your information). Please note that we may process your Personal Data without your knowledge or consent, in compliance with the applicable data protection laws.

a) Legal basis for processing Personal Data of individuals in the EEA.

PURPOSE(S) FOR PROCESSING

LEGAL BASIS FOR PROCESSING

Processing, tracking and completing purchase,

return and similar transactions.

The processing of your Personal Data is necessary to perform a contract or enter into a contract with you
The processing of your Personal Data is necessary for us to comply with legal and regulatory obligations
The processing is necessary to support our legitimate interests in managing our business (or those of a third party) provided such interests are not overridden by your interests and rights

To manage and administer your loyalty account

Sending you marketing information, newsletters

and other promotional communications, including

through direct mail offerings

Where you have given consent to the processing of your Personal Data for direct marketing – which you may withdraw at any time
The processing is necessary to support our legitimate interests to promote our products and manage our business (or those of a third party) provided such interests are not overridden by your interests and rights

Improve our products and services, carry out

market research, or perform data analytics

The processing is necessary to support our legitimate interests in managing our business (or those of a third party) provided such interests are not overridden by your interests and rights
Where you have given consent to the processing of your Personal Data for direct marketing – which you may withdraw at any time

For the prevention and detection of fraud, or other

unlawful activities

The processing of your Personal Data is necessary for us to comply with legal and regulatory obligations
Where you have given consent to the processing of your Personal Data for these purposes – which you may withdraw at any time

To manage our relationship with you

The processing of your Personal Data is necessary to perform a contract or enter into a contract with you
The processing is necessary to support our legitimate interests in managing our business (or those of a third party) provided such interests are not overridden by your interests and rights
Where you have given consent to the processing of your Personal Data for direct marketing – which you may withdraw at any time

Notifying you of product recalls or providing

other information concerning products you

have purchased

The processing of your Personal Data is necessary to perform a contract or enter into a contract with you
The processing is necessary to support our legitimate interests in managing our business (or those of a third party) provided such interests are not overridden by your interests and rights
The processing of your Personal Data is necessary for us to comply with legal and regulatory obligations
The processing is necessary to protect your vital interests and/or those of a third party

We may determine later that another necessary purpose which is compatible with the original purpose. If you wish to obtain information as to how the processing for the new purpose is compatible with our original purpose, please contact us by email at hello@patternbeauty.com .

If we need to use your Personal Data for an unrelated purpose, we will notify you and provide an explanation of the legal basis which allows us to do so.

Legal basis for processing Usage Information relating to Individuals in the EEA.

PURPOSE(S) FOR PROCESSING

LEGAL BASIS FOR PROCESSING

To improve the Service or our products or services,

to customize your experience on the Service,

or to serve you specific content that is relevant to you

The processing is necessary to support our legitimate interests in managing our business (or those of a third party) provided such interests are not overridden by your interests and rights
Where you have given consent to the processing of your Personal Data for direct marketing – which you may withdraw at any time

To contact you with regard to your use of the Service

and, in our discretion, changes to the Service or related

terms or policies

For internal business purposes, including to help us

understand how our Service is navigated and used

What additional rights do you have if you are in the EEA?

If you are located in the EEA, you have several rights in relation to your Personal Data under applicable privacy and data protection laws, which may be subject to certain limitations and restrictions. We endeavor to respond to any valid requests within one month, unless such request is complex or you have made repeated requests, in which case we aim to respond within three months. We will inform you of any such extension within one month of receipt of your request, together with the reasons for the delay. You will not be charged a fee to exercise any of your rights unless your request is clearly unfounded, repetitive or excessive, in which case we will charge a reasonable fee in the circumstances or refuse to act on the request. If you wish to exercise any of these rights, please contact us using the contact details set out in Section 12 below. We may request proof of identification to verify your request.

YOUR RIGHT

WHAT THIS MEANS

RIGHT TO WITHDRAW CONSENT

If we are processing your Personal Data on the legal basis of consent, you are entitled to withdraw your consent at any time. However, the withdrawal of consent would not invalidate any processing we carried out prior to your withdrawal based on your consent.

RIGHT OF ACCESS

You can ask us to confirm whether we are processing your Personal Data and request a copy of that Personal Data. You can also ask that we provide additional information, including what Personal Data we have and why we have it, who we disclose it to (including any international transfers outside the EEA), how long we keep it, what rights you have, how you can make a complaint to the supervisory authority, where we obtained your Personal Data, and whether we have carried out any automated decision-making as further described below.

RIGHT TO RECTIFICATION

You have the right to request that we correct any inaccuracies in the Personal Data we hold about you and complete any Personal Data where this is incomplete.