About us
Founded in 2019 by actress & producer, Tracee Ellis Ross, PATTERN Beauty is an award-winning hair care brand designed for natural curly, coily & tight textured hair patterns. With product categories ranging from wash, style, treat, heat & hair tools, PATTERN Beauty constantly evolves to provide customers with formulas and accessories that focus on healthy hair encouraging each hair texture to live freely. With the goal of promoting a healthy hair journey for the curly, coily & tight textured community, PATTERN Beauty is dedicated to delivering high quality ingredients nourishing each strand of hair, no matter what stage it is in.